Are you the kind of person who sees a search bar and immediately thinks about intent, keywords, and conversion paths? Do you enjoy turning data into strategy and strategy into measurable growth Does optimizing campaigns until every click counts feel more like a challenge than a task?

If so, you might be the SEM Specialist.

What You’ll Be Doing

As an SEM Specialist, you’ll play a key role in driving high-impact search engine marketing campaigns that connect brands with the right audiences at the right moment. You’ll combine analytical thinking with creative testing to maximize performance and continuously improve results.

Your responsibilities will include:

• Planning, launching, and optimizing paid search campaigns across major platforms such as Google Ads and Apple Search Ads.

• Conducting in-depth keyword research, competitor analysis, and search intent mapping

• Managing ad copy, extensions, and landing page alignment to improve CTR and conversion rates

• Monitoring campaign performance and optimizing bids, targeting, and budgets to maximize ROI

• Performing A/B tests on ads, audiences, and landing pages to drive continuous improvement

• Analyzing performance metrics and preparing clear, actionable reports for internal teams

• Staying ahead of trends, algorithm updates, and emerging SEM tools to keep campaigns competitive

What We’re Looking For

We’re looking for someone who combines analytical precision with performance marketing expertise.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field

• Hands-on experience managing Google Ads or other PPC platforms

• Strong understanding of SEM strategy, keyword planning, bidding models, and campaign optimization

• Familiarity with tools such as Google Analytics, Google Tag Manager, and keyword research platforms.

• Ability to interpret data, identify patterns, and translate insights into actionable strategies

• Strong attention to detail and the ability to manage multiple campaigns simultaneously